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Three tools for getting a head start on the new year

Thank you so much for following Writer Way in 2012. Thanks for your comments and feedback, and for telling friends who are interested in writing and online communications about the blog. Like everyone...

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Social media trends for 2013: Bluster is out, thoughtfulness is in

Trends for 2013: Bragging, bluster, and boasting are out. Thoughtfulness, substance, and sustainability are in. Continue reading →

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Social Media Survival presentation

A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months. Continue reading →

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MacVoices: Chuck Joiner and I talk about blogging

Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages. Continue reading →

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An inside look at SEO that outsiders can understand

Rand Fishkin talks about what SEO is and isn't, and what people (rightly or wrongly) think about search engine optimization. Continue reading →

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All your friends belong to Facebook and LinkedIn

According to the new Pew Internet study, the relative likelihood of social network involvement is unrelated to gender, race/ethnicity, education level, household income, or urbanity. Continue reading →

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For social media, Facebook has the numbers

Pew Internet reports that Facebook is far and away the most popular social media site for adults.

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Interview with a great marketer

This interview with Joe Hage provides insight into the discipline that underlies highly effective marketing.

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Storytelling for Social Media

Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to...

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What’s next for Seattle’s tech community?

The agenda for GeekWire Summit (2014) includes panels and presentations with Chris Anderson (no relation) the former editor of WIRED magazine and now CEO of 3D Robotics; Walt Mossberg and Kara Swisher...

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Take it from whence it comes

I invite you to take a look at the blogs you follow, or at your Facebook timeline, and note who's contributing genuine, new, first-hand information to the world and who's just trying to get people to...

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Dancing with your audience — social media in 2015

Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.

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Social Media for PR (2016 edition)

It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. This is the sixth or seventh [correction: ninth] year I’ve given […]

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Do you still need a blog?

John Scalzi has spotted a change in the way we react to viral blog posts: The discussions that used to take place on our blogs are now taking place on Facebook and Twitter. What does this mean?

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How (and why) to write while furious

How can I write about marketing communications topics when I'm shaking with anger and shame about the political situation in this country? Joe Hage helps me figure things out.

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On Organizational Communication to the Previously Disenfranchised

We're being deluged with announcements from organizations about their new programs to benefit people they have previously underserved, ignored, or outright disenfranchised. Many of these announcements...

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In Search of an Online Platform?

Social media on the internet is rapidly devolving from Speakers Corner to the Tower of Babel to individuals howling in the digital wilderness. With X (Twitter) rotting from the top down, most people...

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